Go to Settings -> Preferences and open the Display section on the left.
- The Display - Fields page:
The Fields page is where you can set the colors and font styles used by specific columns. (For the purposes of this FAQ you can think of "columns" and "fields" as the same things.)
(Aside: There's also an option here to reverse the default sort order of specific columns. In particular, this gives you the choice of sorting by newest or oldest the first time you click on the date columns.)
At the top of the list there is a special entry called Current sort field. It's the only one enabled by default. That is where the sorted column's color comes from and thus where the Name column's color usually comes from, since the display is usually sorted by name.
You can turn off the sort column's color by clearing the Custom color and font settings enabled checkbox. Or you can change the color by clicking on the Background color box.
- The Display - Options page:
On the Options page you'll find settings which let you specify how the various file display colors are blended together. The most important option here, in terms of the column colors, is the first one: Blend file background colors with background. Experiment with that to change the way the column colors are blended with the overall background.
The other settings are worth experimenting with as well to see what looks best to you.